Website Design & Development

Search Engine Optimization Multiplicity


This article will hopefully help those of you not as internet savvy or aware of search engine optimization strategies used by website people as those professionals actually in the business. So let’s begin!

We assume that if you typed into your browser a search for a specific service in a specific location provided by people actually in the area you would hope the results of that search to provide details of those offering the service to have their premises in the stated area. Of course these days, unfortunately, this is not the case.

To illustrate this try this google search:- ‘web design radcliffe’. Yell Directory comes up first! Do you know where the Yell office is in Radcliffe? These people are in fact based in Birmingham!

What these big companies and even small companies are doing is using multiple versions of the same home page but using a variable to change a location. Obviously the more times this is done the greater size of the site in effect. So to use a hypothetical example a web design agency in Bolton, Greater Manchester may have the same home page but load the same variable with  different values such as Radcliffe, Bury, Tottingham, Whitefield and so on.

We believe this practise to be morally wrong and is indeed located in Radcliffe. We do at this present time only use the one home page and would really love to help people local to the area achieve the websites and apps of their dreams. However if people around here are completely unwilling to change their attitudes and start communicating effectively we think we may be forced into relocation.

It is undeniably difficult to spot companies using multiple versions of the same page, however a few pointers are if the website address ends in an extension like .php .asp and anything other than .html or .htm you may begin to smell a rat, but we admit this is not always the case. Try also typing into your search a few different areas, then perhaps it may be clearer when a company is trying to achieve a monopoly of a service. Perhaps it is difficult and touchy area but it is something that Google need to look at if there is to be improved fairness in search engine results.

Dernier Cri Web Solutions on twitter

Dernier Cri Web Solutions on facebook

Website Design & Development

Is It Necessary?


With the increasing usage of html5’s advanced features being incorporated into today’s modern websites by professional web developers such as ourselves we are now being treated to effects that were once the sole domain of Adobe Flash. But and this is a big but how much do these effects add to a page’s attractiveness and effectiveness? Does a split second effect such as text seemingly to move in from off screen impress the customer as much as the people writing this kind of code would like to believe?

Another effect we think is in the stage of being done to overkill is putting multiples of information on one space so that when the cursor is placed on the area there is a constant change. There is only so much the mind can take in during a short of interval of time. Wouldn’t the information be better on another page? What is this modern fashion of cramming everything into a small space?

A site I looked at recently actually had half a page pop up from the bottom when I put the cursor over their small twitter graphic top right. Erm…hello!

Yes if you wish we can do these effects and more to your websites here at Dernier Cri Web Solutions in Radcliffe, Greater Manchester, England,, but we believe that discretion and taste should be the main issue with modern trends. Its the old adage because you can certainly does not mean you should!


Go and look beyond!

This small piece is for those of you who are using sites like and the suchlike. Many people wrongly believe that they are saving money by using sites like this when the truth is in fact so very different. Companies on sites like these are paying the site owner for their listing and the best value option may be to use a company that is not listed on these at all, but could be found looking beyond the first couple of pages on your internet search; in fact we suggest looking diligently at the first five pages at least before deciding to spend your hard earned cash on a product or service. This principle applies to anything, not just web design. There are a couple of reasons for this: firstly the immediate advertising on a compare site does not need to be covered in the product price and secondly smaller companies are likely to care much more about their clients not paying extortionate fees and are more likely to be in touch with small businesses and the family man.

The other fallacy being put around is agencies being qualified. These sites are written by web developers to perpetrate a myth. And these so called qualified agencies do employ people that aren’t qualified at all. We only employ degree educated people here at Dernier Cri Web Solutions and I myself possess a couple of Bsc degrees. Give us a go you just might be pleasantly surprised with our service

The Slemnec Stone

The Slemnec Stone (Episode 4)


Many people (friends, colleagues and family included) considered him to be a big-headed, self-centred, arrogant pig, they were so wrong he thought: his own well considered opinion was that he may be the most modest person in the world. Dr Jeremiah Chandos ,contented smile spread across his face, peered out of the 747’s porthole at the dense carpet of fluffy cloud below. He was returning to England, having spent three months summer vacation in his native New Zealand. Dr Jeremiah Chandos was a renowned geologist, who specialised in igneous petrology. He was affectionately referred to as J.C. by his students at Blackdale University, and extremely popular, particularly with the female students; and the female staff for that matter.

Dr Chandos started teaching at Blackdale University in October 1992, the year it had opened. Blackdale is a small town located on the Lake Serpentine in the Lake District, quite close to Keswick. The university consisted of two main buildings; a science block, and an arts block. Each building had been designed for about five hundred students. The science building had been built last, and it had turned out to be a bit of an eyesore to say the least, what we might call a ‘carbuncle’. In stark contrast the arts and humanities building was attractive, some might even have said enchanting. To reflect the theme of the building (supposedly one of culture), the education department of Cumbria County Council had decided to give the building a Gothic feel. The main entrance featured a pointed arch about twenty feet high, and inside transverse arches supported the ceiling of the entrance hall. The exterior of the building was dominated by tal windows ornamented by decorative stonework all the way around. These tall windows resembled a translucent wall set in a framework of meshed stone. Anyway, the cost of this building had proved so great, and the schedule of completion had been so far behind, that not enough money or time were available to complete the science building, so the council in their infinite wisdom decided to hastily erect the science building out of grey breeze blocks.

Again Dr Chandos looked out of the 747’s porthole, the layer of cloud cover had now disappeared. Beneath, the Mediterranean Sea sparkled a sapphire blue, interlocked with white crests that shimmered and then vanished. A flotilla of sailing vessels wove in-between a myriad of small islands.

I guess we’re flying over the Greek Islands”, Dr Chandos said, as a young blonde airhostess refilled his glass with port.

Er, I’m not quite sure….”

At that moment there was a crackle.

Ladies and gentlemen we will be landing to refuel in Athens in approximately ten minutes time. If you look out of your porthole you will see Cyclades one of the numerous Greek Island groups. Once we have landed in Athens you may disembark the plane, but please be back within an hour. Thank you”.

Well that confirms my surmise”, Dr Chandos said.

The Slemnec Stone

The Slemnec Stone (Episode 3)

He started to sweat. Had the temperature risen or was he imagining it? but suddenly he felt claustrophobic. He loosened his shirt collar. The air now felt sticky as well as hot, almost tropical. The first floor lights were extinguished, the security men were now on their way. Professor Heinkel rose from his chair and flashed his torch towards the door. Horrified he froze at what he saw he froze on the spot.

Every square inch of the door was covered with wasps, literally thousands of wasps. Bringing himself under some kind of control he moved the beam of the torch slowly to the right and then to the left. Wasps filled both sides of the entire wall. Panic swelled up inside him as he circled the beam around the room and saw that there was not a gap of paint or glass showing, no way out. The quiet humming became a loud buzzing, and then quickly intensified to a deafening cacophony. He clutched his ears astounded at the sight around him. At first the wasps left the wall one at a time and he grabbed the nearest magazine or journal and swatted the wasps wildly. Some wasps were killed but not enough. Then millions of wasps took flight peeling off the wall like old wallpaper. They began to encircle Professor Heinkel limiting his room and airspace. A wasp flew into his mouth and he quickly spat it out. He screamed as the wasps landed on him and stared to pierce his skin injecting their poison. The pain became unbearable and he fell to the floor. The torch dropped from the loose grip of his hands now riddled in sores that dripped yellow pus. It slid across the floor becoming wedged on a slab of granite pointing a pointless beam towards the ceiling. The last thing he felt was a stabbing sensation as fifty wasps covered each eye, and then nothing.

Five minutes later Paul Foreman opened the door of Dr Chandos’ office, “My God! Hey Dave, look at this”.

The other security man rushed in to see what the trouble was. Professor Heinkel lay dead, sprawled across the floor covered in sores and red lumps, his clothes in tatters. Not a single wasp remained in the room.

Website Design & Development

Foot All the Age of The Footer

Remember the days when the website footer was what its name implied about an inch at the bottom of a web page. So why oh why has it increased to ridiculous proportions on many a website one might ask; even to the extent of filling half a screen?

Of course the content there on these kinds of websites would look much better on its own page, but this is a modern ploy used by companies to climb the much sought after web page rankings. In the words of an old Bonjovi song ‘Its a graceless age’.

The Slemnec Stone

The Slemnec Stone (Episode 2)

Panic struck him when the key jammed in its hole. Forcing himself to relax a little he tried again. A sigh of relief escaped him as the door creaked open. The key must have been slightly imperfect due to heat deformation of the plaster cast or something. That was one answer to the hindrance but now was not the time for theorising he thought as he glanced at his watch. Fifty minutes left before they made their down and caught him in flagrante delicto. The situation was too risky to chance turning the light on, if the security men caught a glimpse of a light from one of the opposite long corridors on the higher floors, they would be down in no time. With three months to plan this little jaunt Professor Heinkel was primed good and ready. He rummaged in the deep pockets of his long black trench coat and withdrew a small torch.

There were so many pot plants scattered around that for a second Professor Heinkel had the surreal feeling of being thousands of miles away, not in Blackdale, but in a tropical jungle or a rain forest. Some of the plants were seven feet high and just about touched the ceiling. The windowsills were so full of plants that it was difficult to actually see out of the windows. He contemplated turning a light on, but decided that was not such a bright idea. Between the plant pots there was a potpourri of different types of rocks spread at random. Rocks covered the floor as well as the window sill basalts, granites, gabbros, komatiites and various other exotic types. The surreal feeling soon passed and he wondered where to start looking.

The filing cabinets, which surely held the vital information he was seeking stood against a wall to the right hand side of Dr Chandos’ desk facing the door. Forty five minutes to go before the security men started to check the ground floor. Ten minutes just to get here and look around. Good going. He started flicking thorough the first filing cabinet. Another fifteen minutes passed and he was still none the wiser. Each filing cabinet had three drawers, five minutes per drawer. Must speed up. Forty minutes passed by and he had just about finished going through the last drawer of the third cabinet when his flashlight threw a beam upon a red file. This was the one; the others had been black. He remembered Dr. Chandos boasting the previous term, in the staffroom, the work in this file was going to revolutionise the field of geology. That day Professor Heinkel seethed with jealousy as Dr. Chandos danced from the room waving a red file above his head.

Professor Heinkel began to read the file which had ‘Plans for October 2015’ scrawled across its plastic front in black marker pen. His attention was interrupted when he saw the second floor lights go out, and a few seconds later the first floor lights came on. They were slow this evening, at least another ten minutes at least before I need to get my skates on. There was a reclining padded leather chair tucked under Dr Chandos’ desk. Chuckling to himself he pulled the chair out, sat down, reclined the chair rested his feet on the desk, and started to read.

Half way down the first page a quiet humming disturbed him from his reading. The sound came from directly behind him. He abruptly turned around. The noise stopped. A wasp was resting on a gigantic leaf of one of the tropical plants which filled the office. I’m getting jumpy in my old age, he thought and laughed out loud. Two pages into the file he frowned at what he was reading. “Just what the hell is this? It certainly isn’t geology”.


The Allegory of Altebon The Hugglian

A long time ago and many light years away on the planet Huggleh lived a young Hugglian called Altebon. Unfortunately Altebon was born a freak of nature in respect to his fellow planet Hugglians who really were quite ugly in that he was extremely good looking, but as if that wasn’t a cross enough to bear for him he was extremely intelligent as well.

As he grow older he found that he didn’t have to say much to attract the opposite sex and the female Hugglis so for a few years he did what young men do without going in to too much detail here and without thinking too much of it either. Needless to say Altebon sailed through all the Hugglian exams around without so much as giving a second thought to what was said in the classroom when he was out of the school door.


The Slemnec Stone

The Slemnec Stone (Episode 1)

This is a novel I started to write some 20 years ago after leaving Manchester University. A few samples of the opening chapters will be published on this blog and the rest will be available on amazon kindle soon.


Professor Heinkel watched the lit university as he shivered hiding in the bushes flanking the small lane leading up to its entrance. It was a cold October evening and he’d been waiting three quarters of an hour for the two security men occupying the booth next to the main doorway to start their rounds. From his dank hiding place he could see the two security men clearly, but they could not see him. He knew they started their routine check on the top floor, the fifth; this would give him about an hour to find what he wanted; plenty of time for his purpose. An owl hooted close by giving Professor Heinkel a fright. Jesus. About to give up and head back to the warmth of his apartment the two security men folded their newspapers almost simultaneously, got up and headed through the inner entrance doors towards the lift. He waited for another five minutes, just in case the lift was already on the top floor and had to descend. Then he crept out of his hiding place certain no-one was watching him, and walked quickly to the main entrance of the geology department. Just dreary old glass doors, nothing so fancy like the arts building. When he reached the double glass door he glanced around checking again nobody was watching, convinced he was safe he quietly let himself in.

The plan of the building was an empty rectangle with the main entrance facing the shortest corridor, and the long arm to the right about ten feet away. Outside in the centre there was some shrubbery and a small waterfall. During the hotter weather some of the lecturers could be seen from inside eating their pack lunches and smoking in the quadrangle. His intended destination was the office at the end of this nearest long corridor. Professor Heinkel hesitated and started down the pitch-black of the passage. This was it. Before the end of the academic year in the staffroom he’d manage to pinch Dr. Chandos’ key to his office from his patched tweed jacket and quickly had a plaster cast made of it before returning the key under pretence that he had found it under the coffee table near to where his younger colleague had been drinking his morning glass of port. Soon he would discover the secrets of Dr Chandos’ new project, and why he was so unwilling to discuss his work with any of his fellow lecturers. He’d come so close to finding out last term just why Chandos was so keen to guard the content of his work, but the telephone had rung the same evening he had had the key made. The petrochemical industrial giants sponsoring his research requested his presence in Germany for three months so he put his investigation on hold and booked a flight for first thing the following morning. He’d cursed his luck but Dr. Chandos would keep. Now he was about to know his secrets. Oh yes he was going to know alright.

Saliva dribbled down his chin, he was drooling as he began to make his way to Dr Chandos’ office. In the darkness he crashed in to something superficially hurting his knee. The sound seemed to echo through the building, he knew it just seemed that way in his heightened sense of awareness, the security men were on the top floor. He quickly realised he’d toppled over a small table students used to pile their work on during term time. He picked the table up. Muttering something obscene, he carried on with his furtive sortie towards the office. Why the hell didn’t the others make use of the pigeon holes they were given. At the end of the corridor he stopped and cocked his ear to Dr Chandos’ office door. All quiet, good, stop being silly, of course it was quiet. Dr Chandos was in new Zealand and wouldn’t be returning until tomorrow.

Dernier Cri Web Solutions

DERNIER CRI meaning and pronunciation

This is just a short piece on the agency name: ‘DERNIER CRI’. It is in fact a French term that has become accepted in the English language and can be found in any dictionary worth its salt. The Chambers dictionary definition is as follows:

“the last word (literally cry); the latest fashion”
So it is in fact very similar to the phrase avant garde. With regards to the pronunciation of the phrase most people know the more familar French word derriere in everyday English usage and Cri rhymes with Tee so if you think Derriere Tee and use that to pronounce DERNIER CRI you will be along the right lines.