Monthly Archives: June 2016

Search Engine Optimization Multiplicity

MULTIPLICITY

This article will hopefully help those of you not as internet savvy or aware of search engine optimization strategies used by website people as those professionals actually in the business. So let’s begin!

We assume that if you typed into your browser a search for a specific service in a specific location provided by people actually in the area you would hope the results of that search to provide details of those offering the service to have their premises in the stated area. Of course these days, unfortunately, this is not the case.

To illustrate this try this google search:- ‘web design radcliffe’. Yell Directory comes up first! Do you know where the Yell office is in Radcliffe? These people are in fact based in Birmingham!

What these big companies and even small companies are doing is using multiple versions of the same home page but using a variable to change a location. Obviously the more times this is done the greater size of the site in effect. So to use a hypothetical example a web design agency in Bolton, Greater Manchester may have the same home page but load the same variable with  different values such as Radcliffe, Bury, Tottingham, Whitefield and so on.

We believe this practise to be morally wrong and http://derniercriweb.solutions is indeed located in Radcliffe. We do at this present time only use the one home page and would really love to help people local to the area achieve the websites and apps of their dreams. However if people around here are completely unwilling to change their attitudes and start communicating effectively we think we may be forced into relocation.

It is undeniably difficult to spot companies using multiple versions of the same page, however a few pointers are if the website address ends in an extension like .php .asp and anything other than .html or .htm you may begin to smell a rat, but we admit this is not always the case. Try also typing into your search a few different areas, then perhaps it may be clearer when a company is trying to achieve a monopoly of a service. Perhaps it is difficult and touchy area but it is something that Google need to look at if there is to be improved fairness in search engine results.

Dernier Cri Web Solutions on twitter

Dernier Cri Web Solutions on facebook